The Masaris Press Conference Was Successfully Held

On January 16, 2021, the Deqingyuan Mashalis Press Conference was successfully held. Airui Global Translation provided Chinese-English bilingual hosting services for this meeting. The following is the press release of this meeting:

The Global Premiere of Deqingyuan Mashalis: Achieving Outstanding Quality through Joint Research and Scientific Feeding by Chinese and Foreign Experts

On January 16, the new product launch conference of "Deqingyuan · Mashalis Nordic Premium Fresh Eggs" (hereinafter referred to as "Deqingyuan · Mashalis") was officially held at the Danish Cultural Center in Beijing. This conference, on the one hand, showcased the development achievements of the leading enterprise in China's egg industry to the world. On the other hand, through the in-depth and professional exchanges among Chinese and foreign guests, it jointly promoted the higher-level opening-up of this field. It can be said that it gathered global wisdom and attention and was sufficient to represent the uniqueness of "Deqingyuan · Mashalis".

Zheng Daliang, the president of Deqingyuan, said that since the establishment of the enterprise, Deqingyuan has carried out long-term and in-depth strategic cooperation with advanced enterprises in Denmark, Austria, Britain, France and other countries in the fields of layer breeding, biological research and development, equipment manufacturing, and food nutrition. Deqingyuan hopes that through this new product launch, it will further promote the international exchanges and cooperation in modern agriculture, contribute to helping and benefiting farmers with more advanced management models and higher-quality scientific achievements, and contribute to consolidating and expanding the achievements of poverty alleviation and comprehensively promoting rural revitalization.

Wei Zhenglin, the deputy director of the International Cooperation Department of the Ministry of Agriculture and Rural Affairs, said in his speech that Deqingyuan, as the first brand in the industrialization of Chinese laying hens, is a typical representative of innovative research and development and in-depth integration of the industrial chain in the industry, and is also a globally leading ecological agriculture enterprise. The introduction of the technology of Danisco this time to explore the forefront of breeding science and technology is the best example of the egg industry's "going out" and "bringing in", with the domestic cycle as the main body and the domestic and international double cycles promoting each other to promote the high-quality development of China's egg industry. It is hoped that Deqingyuan will accelerate the pace of international exchanges, comprehensively improve its comprehensive research and development capabilities, do a good job in technology introduction and talent cultivation, and promote the high-quality development of China's egg industry and bravely create a new benchmark for the industrialized development in the global egg industry.

Joint Research by Chinese and Foreign Experts, Manual Selection, and Outstanding Omega-3 Content

During the salon-themed sharing session of Chinese and foreign guests, we learned that "Deqingyuan · Mashalis" is a high-end egg product jointly developed by Deqingyuan, the Asian egg giant, and Danisco, a century-old biotechnology company. "Deqingyuan · Mashalis" selects the modern and carefully researched Omega-3 feed formula to comprehensively enhance the nutritional level of an egg. The name of this new product - Mashalis (MASHALIS) originally means "the magic of giving happiness to loved ones", which also conveys the concept that "Mashalis is more than just eggs".

At the sharing session, Ke Bingsheng, the former president of China Agricultural University, mentioned that large-scale operation is the basis for the application of advanced agricultural technologies, and science and technology themselves also have the power to upgrade the scale. How to produce more and better high-quality products with fewer and fewer resources and lower and lower labor costs is a major challenge in current agricultural development.

Professor Ke Bingsheng pointed out that Deqingyuan Group is a model for the large-scale development of branded eggs and an excellent case worthy of study in the industry. The introduction of the carefully researched feed formula technology to enhance the new height of egg nutrition is the biggest highlight of "Deqingyuan · Mashalis".

The EU Agricultural Counselor said that scientific and technological support and innovative solutions are the keys to the sustainable development of agriculture and the food processing industry in terms of European agricultural safety standards. The European Commission and the European Committee for Standardization continue to promote the formulation of internationally recognized testing standards for food reliability, animal feed, etc., and strengthen cooperation with excellent Chinese enterprises like Deqingyuan.

Professor Xu Guiyun, a post scientist in the National Layer Industry Technology System, talked about the innovative technologies and applications of egg quality and nutritional components. Omega-3, as the "golden house of human nutrition", among which DHA known as "brain gold", EPA known as "vascular scavenger", and ALA known as "treasure of human health" play very important roles in the growth and development of infants, children, adolescents, as well as the health maintenance of pregnant and lactating women and the elderly. However, the human body cannot synthesize Omega-3 by itself and must obtain it from food.

The Omega-3 content in "Deqingyuan · Mashalis" is as high as 470mg/100g. That is to say, 1-2 "Deqingyuan · Mashalis Nordic Premium Fresh Eggs" can meet the daily Omega-3 requirement of the human body. The essence and value contained therein are incomparable to those of ordinary eggs.

During the new product launch session, we finally got to see the whole picture of "Deqingyuan · Mashalis". The dark sapphire-blue packaging makes people unconsciously think of the sea where the little mermaid looked back for the last time after going ashore. The white-shelled eggs like the clear sky and white clouds in Copenhagen are quietly lying in the pearl cotton grille like blue crystals. It is not so much a box of eggs with high nutritional value as a collection of artistic treasures in the egg world that have been 100% manually selected.

Joining Hands with Danisco to Create the Innovative Value of High-End and Delicious Products

This new product launch conference is not only the official meeting of "Deqingyuan · Mashalis" with everyone but also the formal signing ceremony between Deqingyuan and Danisco, writing the prologue of creating more surprises through international cooperation.

Zheng Daliang, the president of Deqingyuan, said that over the years, Deqingyuan has won the highest award in the world egg industry - the Crystal Egg Award twice, and has been widely recognized by international retailers. It has successively obtained many international authoritative certifications such as China Classification Society Certification, Pollution-Free Agricultural Product Certification, BRC Certification, and HSL Food Safety Management System Certification, and is the first Chinese egg enterprise in the country where the whole farm has passed the NSF Antibiotic-Free Product Certification. Therefore, "Deqingyuan · Mashalis" can be regarded as an excellent work that combines the essence of global technology and wisdom.

The "happiness magic" of "Deqingyuan · Mashalis" not only fills each egg with artistic inspiration but also is the result of Deqingyuan's down-to-earth exploration of the source of nutrition - Deqingyuan and many animal nutrition experts of Danisco have specialized in researching micro-ecological nutrients, selecting precious formulas such as deep-sea fish oil, flaxseed oil, and pearl shell powder to customize more absorbable nutrition for the purebred Hy-Line White chicken mothers, so as to breed this "Copenhagen White" that amazes the world.

And Deqingyuan, which has 30 self-operated farms across the country, with an annual egg production of up to 5800 million eggs, ranking first in Asia in terms of production and sales volume and the scale of self-operated farms, can only supply the "Deqingyuan · Mashalis" eggs from designated farms.

At the signing ceremony, Julien KANAREKV, the director of the Global Poultry Strategy Section of Danisco Animal Nutrition, congratulated the new product's listing through video connection. As a long-established biotechnology enterprise, Danisco has been generally recognized by key feed enterprises and large breeding groups in the Greater China region. Danisco is looking forward to exploring more possibilities of scientific and technological exchanges and cooperation with Deqingyuan, the Asian egg giant enterprise, through in-depth cooperation to bring more innovative and high-quality agricultural products to Chinese consumers.

Healthy, Nutritious, Artistic and Delicious: The Ritual Sense Necessary for Life

The crisp sound of eggs hitting utensils knocked open the imagination of a better life for the guests present. At the press conference site, Chef Daniel Urdaneta carefully poured the egg liquid from the shell into the bowl, which was the artistic beauty of the Omega-3 with a content of 470mg/100g flowing out.

A glass of milk was poured onto the freshly cracked eggs, injecting the pure soul of the fairy tale world. After grating Parmesan cheese and stirring, the surging nutrition of "Deqingyuan · Mashalis" was jumping with joy. The sunny golden soft-boiled eggs gently flowed on the bone china plate, and DHA, EPA, and ALA were awakened by the collision of delicate ingredients. Finally, all the wonderful things hidden in the delicious molecules were spread on the oat bread baked on charcoal fire. Although it seemed to be the process of making an open sandwich, it made everyone feel a different kind of food baptism.

This press conference was not only an innovative grand event that gathered global wisdom but also made the participants feel the wonderful surprise brought by the sense of life ritual, and this was exactly the "magic of giving happiness to loved ones" of "Deqingyuan · Mashalis". Deqingyuan said that in the future, it will always maintain the pursuit and exploration of high-quality egg products, practice the innovation mode of "bringing in", and continuously expand the opportunities for Chinese agricultural enterprises to "go out", contributing "extraordinary" strength and value to the sustainable exchanges and cooperation of Chinese and foreign agriculture and the nutritious tables of the Chinese people.

◀️：Reached a Translation Cooperation with Paul Hastings LLP

▶️：The Hydrofacial Global Sales Meeting Was Successfully Held