China Beverages Launched the "Mizone Green Action for College Students"

According to a report by The Beijing News (Reporter Wang Ziyang), on April 22nd, the "Mizone Green Action for College Students" project, hosted by Danone China Beverages and jointly supported by the China Guanghua Science and Technology Foundation and the China College Students' Action - oriented Learning and Promotion Plan, was officially launched. The project focuses on the "3R" principles in the circular economy - resource conservation, recycling, and reuse - to promote the practice of green living.

This project will help the construction of ecological civilization and environmental protection through measures such as holding "green workshops" and implementing creative "green actions". Up to now, more than 70 college student teams from more than 40 universities across the country have signed up for this activity.

Eduardo LACERDA, vice - president of the marketing department of Danone China Beverages, said, "In the past nearly 18 years, Danone China Beverages has continuously provided consumers with delicious and healthy hydration solutions. At the same time, with a series of innovative measures and energy - saving and emission - reduction actions, it has continuously built 'green competitiveness' to promote the sustainable development of the environment and health."

In terms of the circular economy, in November last year, Mizone piloted the placement of several innovative plastic bottle smart recycling machines in Shanghai and cooperated with Shishang Recycling to distribute environmentally - friendly Shishang bags made from Mizone bottles. In terms of green production, by 2020, the water consumption per bottle of Mizone products had decreased by 64% compared with 2004, with a total water saving of nearly 2 million tons. Danone said that currently, Mizone has achieved a fully recyclable packaging design for the whole bottle. In 2021, all Mizone factories will achieve zero - waste landfill management system certification.

Wang Ziyang, Reporter of The Beijing News

Editor Zhu Fenglan, Proofreader Li Shihui

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