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Translation Services Provided for Anta Brand Promotion Plan
In 2021, Airui Global Translation provided translation services for the Anta brand promotion plan. The Anta Group is a comprehensive, multi-brand sports goods group specializing in the design, production, and sales of sports shoes, sportswear, accessories and other sports equipment. The company was founded in 1991 and listed in Hong Kong in 2007. In 2018, the sales revenue of the Anta Group exceeded 40 billion yuan, with a year-on-year growth of more than 44.4%. In the first half of 2019, Anta achieved a revenue of 148 billion yuan, with a year-on-year growth of 40%. After nearly 30 years of development, the Anta Group has transformed from a traditional private enterprise into a public company with a modern governance structure and international competitiveness. Since 2015, the Anta Group has been the largest sports goods group in China. Its market value exceeded 1700 billion Hong Kong dollars in August 2019, ranking third in the global sports goods industry. In 2021, it ranked 289th on the Fortune China 500 list. Since its establishment, the Anta Group has actively fulfilled its corporate social responsibilities and cared for society. Over the past years, during major natural disasters, it has donated a total of more than several hundred million yuan in cash and goods to the affected areas. In 2017, in collaboration with the China Youth Development Foundation and the Shanghai Adream Foundation, it launched the "Thriving for Good" program, donating a total of 500 million yuan in cash and goods. Through sports poverty alleviation projects that combine physical and intellectual support, including donating sports equipment, building Dream Centers to promote literacy education, and popularizing the "Happy Sports and Olympic Culture" Le Dong Hui and Anta Sports Dream Courses, it has helped nearly 10 million adolescents enjoy the joy of sports and thrive.