Seize the future: Four major trends in the development of mobile e-commerce

Mobile e-commerce (m-commerce) has become an important part of the global retail industry. According to the China Business Industry Research Institute, China's e-commerce transaction volume reached 46.83 trillion yuan in 2023, a year-on-year increase of 9.4%, and is expected to reach 50.43 trillion yuan in 2024.

Here are four major trends in mobile commerce:

1. Evolution of mobile payment technology

With the popularity of mobile payments, consumers have higher and higher requirements for payment security. Enterprises need to cooperate with suppliers that comply with the Payment Card Industry Data Security Standard (PCI DSS) to ensure the security of transactions. In addition, with the development of cross-border e-commerce, it has become crucial to provide diversified payment solutions for payment habits in different countries and regions.

2. Rising consumer expectations

Mobile applications have become an important channel for retail companies, and consumers' expectations for their performance and user experience are also increasing. According to the analysis of China Research and Consulting, the number of users of mobile e-commerce platforms continues to grow, and the scale of online shopping users in China will reach 842 million in 2021, a year-on-year increase of 7.6%. Therefore, retailers must ensure that their applications run smoothly, the navigation is clear, and the checkout process is error-free. For international business, mobile applications need to be localized to adapt to the needs of consumers in different languages and cultures.

3. The rise of mobile video content

As network bandwidth increases, video content becomes increasingly important in mobile marketing. Short videos and live streaming e-commerce have become effective means to attract consumers. According to a report by China Research & Consulting, emerging models such as live streaming e-commerce and social e-commerce maintain their leading position in the Chinese e-commerce market. Companies should invest in high-quality video content to enhance interaction with consumers and improve brand loyalty.

4. The globalization of native advertising

Native advertising, which is advertising that is similar to the content on the platform, has been widely used around the world. According to the analysis of China Research and Consulting, social e-commerce has achieved innovation in the traditional e-commerce model through social media or interactive network media. When formulating global marketing strategies, companies should ensure that advertising content is accurately localized to meet local culture and consumer preferences, thereby improving the effectiveness of advertising.

In summary, the continued development of mobile commerce requires companies to constantly adapt to technological advances and changes in consumer behavior. By paying attention to the above trends, retailers can stay ahead in a highly competitive market.

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