Airui Translation

What Principles Should Advertising Translators Follow? – By Elite Translation

Translating advertising content is not just about converting words — it's about conveying emotion, brand identity, and cultural resonance. Whether it’s a slogan, product copy, or video script, advertising content must speak directly to the heart of the target audience.

At Elite Translation, we believe that great advertising translation is a balance between precision and creativitybrand voice and local insight. Here are the seven key principles every professional advertising translator should follow:


1.