Agent Website Translation: Easier and Faster

How to Make Website Translation Easier

Any company with big ambitions knows that an effective website is crucial for attracting and retaining consumers, as well as driving sales. Creating such a website is a complex and time-consuming process, often requiring some time to see results. For companies with international business aspirations, website translation naturally becomes a key consideration.

Website translation is particularly critical for companies with global operations—after all, less than a third of internet users worldwide speak English, and 80% of Europeans prefer to shop from websites presented in their native language.

However, website translation is often seen as an ongoing requirement. As websites grow, the time, resources, and expenses associated with translation also increase. Keeping up with these changes can be difficult for companies. Does this mean website translation has to be so complicated? Certainly not. There is a simpler, more efficient way.

Major Challenges in Website Translation

One of the most obvious challenges companies face when translating websites is the sheer volume of languages and localized content that needs to be translated.

While the top 10 internet languages account for about 2.3 billion users, there are still over 440 million internet users who speak other languages. Although English has been the dominant language on the internet, its usage has significantly increased in China and Arabic-speaking countries. In India, even though there are 50 million English-speaking internet users, about 75% of them prefer to use their native languages for content search (India has a wide range of native languages). As we mentioned in our article on "The Most Popular Internet Languages," if English is surpassed by another language in the future, it is likely to be Russian or German.

This challenge raises many other issues. As companies and websites grow, the need for content updates also increases, and the demand for localized content rises as well. This could result in companies needing to hire new employees to handle the translation of website content in their content management system (CMS), which leads to additional costs and development overhead. While many CMS platforms offer "copy-paste" translation tools, these tools are often crude and can affect the website's overall optimization.

However, not every part of the website needs to be translated. If you clearly understand which parts require translation and which do not, you can save a lot of valuable time.

Agent Translation Solutions—A Simpler Way

If someone told you that you could complete your website translation in just a few days and quickly enter new markets, rather than waiting for months, you might find it hard to believe—especially in light of the challenges we just discussed. However, agent translation solutions can help you achieve this in just a few days.

Companies like Arrow Translation, with their large teams of language and technology experts, have developed solutions that make the entire translation process painless and efficient, allowing you to focus on other important tasks.

First of all, when you choose a translation company offering an agent translation solution, your website developers will not need to be involved beyond the initial setup of the site structure. As long as your website is responsive and supports multi-device viewing, your translated site will run smoothly as well.

Additionally, you won’t need to install and maintain a complex CMS. By working with companies like Arrow Translation, we will take care of all your website content’s translation and maintenance, providing human-generated translations instead of less accurate machine translations. Human translations ensure that the information conveyed is correct, which is especially crucial for regions with unique customs and cultural differences. Some words or phrases might have entirely different meanings in seemingly similar countries.

Agent translation solutions like the ones we provide retain the functionality of your existing website while allowing your developers to focus on other tasks that help grow your business. You only need to hand over the translation work to us, avoiding the need to redevelop functionality for each language. Instead, you’ll have a website with highly effective translated content that can be easily expanded to quickly add more languages.

How Agent Translation Solutions Work

Here is the workflow for Arrow Translation’s agent website translation solution:

1. Word Count Calculation: We begin by scanning your website and processing the content through our powerful Translation Management System (TMS). This generates a word count and calculates the translation costs.
2. Content Translation: Our world-class translation experts will translate the content into the required languages, ensuring each translation accurately conveys your message.
3. Translation Approval: After translation, you can review the offline version of the website for approval. The translated version will be identical to the original site in terms of functionality and layout.
4. Ongoing Translation Management: In the future, your website can automatically scan for new or updated content on a scheduled basis and seamlessly translate it, without any further intervention from the client.
5. Translated Website: When users choose to view your site in a different language, they will see a fully localized mirror site.

As you can see, website translation is no longer a daunting task; it should be an exciting opportunity. By partnering with companies like Arrow Translation, you can easily expand into global markets.

Client Case: Airline – Global Flight Booking System

Airline is a globally recognized airline that provides convenient flight booking services to passengers worldwide. To expand its market share in Asia and South America, Airline chose Arrow Translation as its website translation partner. We translated their website content into multiple languages and ensured that users in different regions could browse and experience the full flight booking process in their native language.

Through our agent translation solution, Airline was able to quickly enter new markets, improve customer satisfaction worldwide, and increase online booking volume.

Conclusion

To ensure your website can connect with global audiences, choose a more efficient translation solution. By working with Arrow Translation, we will help you complete your website translation in just a few days, expand into international markets, ensure seamless localization, and improve the user experience. If you're interested in a highly efficient website translation service, feel free to contact us for a quote.

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