Provided Translation Services for China Literature Group

Airui Global Translation provided translation services for the IP Oscar project of China Literature Group.

On January 10th, 2016, the awarding ceremony of the "Forbes China Original Literature Billboard" was grandly held in Shanghai Zendai Himalayas Center. This industry grand event, known as the "IP Oscar", was hosted by China Literature Group, the leading legitimate digital reading platform and literary IP cultivation platform in China. It brought together top domestic online original literature writers, traditional famous writers, authoritative media, cultural celebrities, performing arts stars and various manufacturers in the entertainment industry to participate. The scene was filled with big names and shining stars. The grand ceremony reviewed the development process and achievements of China's original literature in 2016, mainly announced the ranking of the most valuable original literature works in 2016, and presented more than ten awards including the New Writer of the Year, the Best Adapted Original Work of the Year, the Work with the Greatest Adaptation Potential of the Year, and the Most Popular Actor of the Year.

The 2016 IP Value Ranking List Is Out - The Old and New Masters Compete

In 2015, as China's cultural and creative market entered the "IP" era, the "China Original Literature Billboard", as the first authoritative value ranking of original literature works in China, emerged accordingly. The awarding ceremony of the previous year's billboard, which is announced every January, gathers heavyweight guests from upstream and downstream of the domestic cultural and creative industry, becoming the most eye-catching year-end review in the original literature and IP industry and a vane for subsequent IP development. Therefore, it is known as the "IP Oscar" today.

Cheng Wu, Vice President of Tencent Group and CEO of Tencent Pictures, delivered the opening speech. He said that as the proposer of the concepts of "IP" and "pan-entertainment", Tencent Interactive Entertainment has been committed to building a new pan-entertainment ecosystem with IP as the core and an open self-circulation. Simply put, it hopes to aggregate professional capabilities in various fields to create more star IPs for China's content industry and also hopes that the new era's Monkeyking can emerge from it. And as an important content source on Tencent's pan-entertainment ecological chain, China Literature Group led by Wu Wenhui is undoubtedly the most active IP source in China's digital cultural content field today. "If the core of pan-entertainment is IP, then the original creator of IP is a crucial link in this ecosystem. Therefore, each writer is the absolute protagonist of today's billboard."

(Above: Cheng Wu, Vice President of Tencent Group and CEO of Tencent Pictures, delivering the opening speech)

After the first billboard grand ceremony was launched in January 2016, it attracted great attention from all parties. Wu Wenhui, CEO of China Literature Group, bluntly said at this grand ceremony that "the IPs on the list have been highly concerned and snapped up in this year". With the expansion of the industry influence of the list, this grand ceremony covered more industry participants compared with last year, added partners from various fields such as ELLEMAN and Tencent Video, and was more authoritative and directional. At the same白金作家耳根、演员张天爱、阅文集团白金作家叶非夜。)

It is worth noting that most of the above IP adaptation works are sourced from China Literature Group. As Cheng Wu said in his speech at this grand ceremony, nothing can better illustrate the contribution of China Literature Group to the literary industry and the entire pan-entertainment ecosystem than this achievement report.

Stable Source, Dominating the Whole - China Literature Group Organizes the IP Ecosystem

With eight leading original literature websites in the industry such as Qidian Chinese Network, Chuangshi Chinese Network, and Yunqi Academy, as well as two mobile reading apps, QQ Reading and Qidian Reading, China Literature Group is already the "undisputed leading enterprise in the online literature industry". It has about 1,000 million works, covering all categories of original literature; and about 4,000,000 writers, almost including all top writers.

(Above: Group photo of the guests at the award ceremony)

The launch of the China Original Literature Billboard is based on the massive writer and work resources of China Literature Group and its advantages as the industry's largest high-viscosity and high-payment-rate fan aggregation platform. Using the consumption data of legitimate paying users as the main measurement standard, it can directly reflect the real value and fan influence of works. "As the industry's largest literary IP incubator, China Literature Group will continue to go all out to cultivate more excellent writers and let more excellent works emerge. On the other hand, China Literature Group hopes to take advantage of its big data of millions of writers + tens of millions of works + hundreds of millions of users to provide the industry with an ever-improving IP value model and work together with developers and partners in various fields to make Chinese IPs bigger and stronger." Wu Wenhui said, "This is the original intention of founding the China Original Literature Billboard and also the mission of China Literature Group."

(Above: Wu Wenhui, CEO of China Literature Group, making a summary speech)

While creating an IP value vane for the industry and receiving recognition, in this year, the "ambition" of China Literature Group in IP development has also been more exposed. In the past, the role of China Literature Group was mainly as the exporter of most popular IPs such as "Scarlet Heart", "Ghost Blows Out the Lights", "The Lost Tomb", and "Nirvana in Fire". When its predecessor Tencent Literature was established, it began to establish the "pan-entertainment" IP development strategy and tested the waters with the new work "Ze Tian Ji" by Mao Ni, investing huge amounts of money to produce animations on its own and coordinating the development of the entire industrial chain uniformly, successfully driving the comprehensive development of this IP. The highly anticipated TV drama "Ze Tian Ji", jointly produced by China Literature Group, Tencent Pictures, and Mango TV, etc., starring Lu Han and Guli Nazha, has been completed in production and is planned to be broadcast in July this year.

The first season of the "Ze Tian Ji" animation has exceeded 100 million clicks; the paid clicks on the first day of the second season exceeded 2 million, setting a new record in the history of VIP viewing on the whole network. The successful test of the animation has provided experience and more ideas for China Literature Group to enter the two-dimensional market. In 2016, China Literature Group completed the production of seven self-produced animations such as "Nuwa's Growth Diary", "Full-Time Mage", and "Bringing the National Husband Home", becoming the literary platform that produced the most animations in China. The self-produced animation "Dou Po Cang Qiong" launched on January 7th, 2016, with a play volume of over 100 million in the first 24 hours, broke the record of the premiere of domestic 3D animations.

In June 2016, China Literature Group convened pan-entertainment manufacturers to hold the "IP Ecosystem Conference" and formally proposed the "IP Co-Operation Partner System". That is, with the loyalty and control of the IP by the copyright owner as a guarantee, China Literature Group will cooperate with partners and developers in various fields to jointly develop large IPs for co-operation and win-win results. Wu Wenhui said in an interview that several well-known IPs have been established so far and more actions will be released this year.

(Above: Group photo of the senior leaders of China Literature Group. From left: Hou Qingchen, Vice President of China Literature Group; Shang Xuesong, President of China Literature Group; Wu Wenhui, CEO of China Literature Group; Lin Tingfeng, Senior Vice President of China Literature Group; Zhu Jia, Vice President of China Literature Group; Luo Li, Vice President of China Literature Group; Zhu Jing, Vice President of China Literature Group)

China Literature Group's Overseas Expansion - Extending the Trillion-Dollar Future

Wu Wenhui said, "With the continuous growth of Chinese original literature, we have been given more missions." The charm and value of Chinese online literature lie not only in being an important content source for China's IP cultural and creative industry but also in being an important promoter for China's culture to "go out". Chinese online literature has spread overseas spontaneously. "Countless foreigners have fallen in love with Chinese online literature." Besides being popular in the Oriental cultural circles such as Southeast Asia, Japan and South Korea, Chinese novels translated from Qidian Chinese Network are attracting more and more users in English-speaking countries and regions. Some views on the Internet claim that Chinese online literature, together with Hollywood movies, Japanese animations, and South Korean TV dramas, has become one of the four major cultural wonders in the world.

Wu Wenhui said that as the largest content source for the overseas market of online literature, China Literature Group will be the vanguard in leading Chinese culture to "go out". He said that China Literature Group has begun to plan and layout the internationalization path of Chinese original literature and will not exclude trying various development methods or cooperation forms to promote the standardized dissemination and distribution of more excellent Chinese online literature overseas and boost the prosperity of culture.

The overseas expansion of Chinese online original literature gives people reason to believe that besides the hot demand for domestic IP development in film, game, two-dimensional and other fields, the overseas layout of giants such as China Literature Group will add more weight to the trillion-dollar future of Chinese IP.

Appendix:

List of Award Winners of the "2016 Forbes China Original Literature Billboard Awarding Ceremony"

2016 Forbes China Original Literature Billboard

Top 10 Male Works

1. "Xuanjie Zhimen" (Author: Wang Yu  Type: Xianxia)

2. "I'm Really a Big Star" (Author: Chang Yu  Type: Urban)

3. "Yinian Yongheng" (Author: Er Gen  Type: Xianxia)

4. "Tianying" (Author: Xiao Ding  Type: Xianxia)

5. "Xueying Lord" (Author: Wo Chi Xihongshi  Type: Xuanhuan)

6. "Shitian Ren" (Author: Xiao Dao Fengli  Type: Xuanhuan)

7. "Wuxing Tian" (Author: Fang Xiang  Type: Xuanhuan)

8. "Longhuang Wushen" (Author: Bu Zheng  Type: Urban)

9. "Meishi Gongying Shang" (Author: Hui Zuo Cai de Mao  Type: Urban)

10. "Yinhu" (Author: Jie Yu 2  Type: History)

Top 10 Female Works

1. "Xie Wang Zhui Qi" (Author: Su Xiaonuan  Type: Ancient Romance)

2. "Jun Jiuling" (Author: Xi Xing  Type: Ancient Romance)

3. "Geqiang You Nan Shen" (Author: Ye Fei Ye  Type: Modern Romance)

4. "Mu Nanzhi" (Author: Zhi Zhi  Type: Ancient Romance)

5. "Jueshi Shenyi" (Author: Ye Bei  Type: Ancient Romance)

6. "Aojiao Nan Shen Zhu Wo Jia" (Author: Ye Fei Ye  Type: Modern Romance)

7. "Shenyi Qi Nu" (Author: MS Fu Zi  Type: Fantasy Romance)

8. "Dubu Tianxia" (Author: Mu Dan Feng  Type: Ancient Romance)

9. "Hello, Jichengzhe" (Author: Gong Zi Yan  Type: Modern Romance)

10. "Chang Di" (Author: Wan Er WR  Type: Ancient Romance)

2016 New Writer of the Year

Hui Zuo Cai de Mao (Representative Work: "Meishi Gongying Shang")

Zi Shu Jiang (Representative Work: "Fengchao Jiangshan")

2016 Most Popular QQ Book Fan Favorite Writer

Yu Ren Er Dai (Representative Work: "Xiaohua de Tie Shen Gao Shou")

Ye Bei (Representative Work: "Jueshi Shenyi")

2016 Original Literature Annual Achievement Award

Mao Ni

2016 Annual Original Work Adaptation Awards

2016 Annual Original Best Movie Adaptation: "A Little Smile Is Very Charming" (Original Author: Gu Man)

Shortlisted Works: "The Lost Tomb", "L爵迹", "A Little Smile Is Very Charming"

2016 Annual Original Best Television Adaptation: "If Snails Have Love" (Original Author: Ding Mo)

Shortlisted Works: "Qingyun Zhi", "A Little Smile Is Very Charming", "Translator", "If Snails Have Love"

2016 Annual Original Best Web Series Adaptation: "Lao Jiu Men" (Original Author: Nan Pai San Shu)

Shortlisted Works: "Jipin Jiading", "Xiaohua de Tie Shen Gao Shou 2", "Chen Er Gou de Yao Nie Ren Sheng", "Lao Jiu Men"

2016 Annual Original Best Animation Adaptation: "Full-Time Mage" (Original Author: Luan)

Shortlisted Works: "Full-Time Mage", "Bringing the National Husband Home", "Nuwa's Growth Diary", "Aoshu Shenzuo"

2016 Annual Original Best Game Adaptation: "Xueying Lord" (Original Author: Wo Chi Xihongshi)

Shortlisted Works: "Xueying Lord", "Wu Lian Ding Feng", "Tianyu Cangqiong", "Qingyun Zhi"

2016 Annual Most Adaptable Potential Work: "Wudong Qiankun" (Author: Tian Can Tu Dou)

Shortlisted Works: "Jinling Chun" (Author: Zhi Zhi), "Champion's Heart" (Author: Lin Hai Ting Tao), "Meishi Gongying Shang" (Author: Hui Zuo Cai de Mao), "Wudong Qiankun" (Author: Tian Can Tu Dou)

2016 Annual Most Popular Original Character: Ye Xiu (Identity: Protagonist of "Full-Time Mage" Original Author: Hu Die Lan)

2016 Annual Most Promising Actor: Qin Junjie (Participating Work: TV Drama "Qingyun Zhi")

2016 Annual Best Acting Actor: Li Yifeng (Participating Work: TV Drama "Qingyun Zhi")

2016 Annual Most Popular Actor: Zhang Tianai (Participating Work: Movie "Passing By Your Whole World")

◀️：Provided Simultaneous Interpretation Services for ICBC - AXA

▶️：Provided Oral and Written Translation Services for the Cooperation Project between China Construction Sixth Engineering Bureau and Volkswagen