Airui Translation

Seizing business opportunities: Trends and opportunities in China's e-commerce market in 2024

China's e-commerce market has continued to develop rapidly in recent years and has become a leader in the global e-commerce field. According to the "2023 China E-commerce Market Data Report" released by the China Internet Network Information Center, the scale of China's e-commerce market will reach 50.57 trillion yuan in 2023, a year-on-year increase of 6.31%. Among them, online retail sales will reach 15.43 trillion yuan, accounting for 32.75% of the total retail sales of consumer goods, showing the important position of online consumption in overall retail.

 

In terms of cross-border e-commerce, the market size will reach 16.85 trillion yuan in 2023, accounting for 40.35% of my country's total import and export value of goods trade, an increase of 7.32% year-on-year. Among them, exports account for 78.59% and imports account for 21.41%, indicating that the competitiveness of Chinese products in the global market continues to increase.

 

The popularity of mobile shopping has further promoted the development of e-commerce. As of June 2024, the number of online retail platforms will be about 25.597 million, an increase of 2.8% over the previous year, of which individual stores account for 38.7% and corporate stores account for 61.3%. In addition, digital life services such as online catering and online travel are also showing a rapid growth trend.

 

However, with the advancement of artificial intelligence (AI) technology, traditional translation companies are facing new challenges. Although AI translation has advantages in speed and cost, it still has shortcomings in terms of professional term verification, vocabulary unification, and complex typesetting. Therefore, translation companies should emphasize the irreplaceable role of manual services in these areas to enhance the confidence of employees and customers.

 

In general, China's e-commerce market has broad prospects, but it is also accompanied by new challenges and opportunities. Enterprises need to continue to innovate and improve service quality to adapt to the rapidly changing market environment.