A letter to all the Airuiers

Hello everyone!

As we bid farewell to 2024 and step into the hopeful and challenging year of 2025, I want to extend my heartfelt gratitude to each and every one of you who have worked diligently for AiRui Translation over the past year. It is your effort and dedication that have enabled us to move steadily forward in the fiercely competitive translation industry, continually innovating and breaking new ground.

Looking back at 2024, we have weathered ups and downs together, navigating the waves of the market. The translation industry is undergoing profound transformations. The challenging market environment, coupled with a sluggish consumer market, has exerted tremendous pressure on our business expansion. Moreover, the rapid advancement of machine translation technology has posed a formidable challenge to our traditional translation services.

However, challenges often come with opportunities. The year 2025 is destined to be extraordinary and full of promise. Despite the thorny path ahead, AiRui Translation will not retreat. We will embrace change proactively, seeking breakthroughs and growth amid transformation.

In the coming year, we will vigorously implement an all-platform marketing strategy. Leveraging the power of the internet, we will transcend the boundaries of traditional marketing to deliver AiRui Translation's premium services directly to every potential client. Whether it's in the vast realm of social media, on professional translation forums, or at various online and offline industry exhibitions and events, each venue will become a stage to showcase AiRui Translation's strength and charisma. We will employ more creative marketing approaches and provide superior service quality to capture the attention and trust of more clients, letting the AiRui Translation brand shine brightly in the translation market.

At the same time, we must remain steadfast in upholding translation quality as our lifeline. No matter how technology evolves, the emotional resonance, cultural depth, and precision that human translation delivers remain core advantages that machine translation struggles to match. Each member of AiRui Translation is a custodian and creator of linguistic artistry, a builder of cultural bridges. In the new year, let us continue to enhance our professional skills, continually learn new knowledge and master new techniques, delve into the rich cultural essence behind different languages, and deliver high-quality, customized translation works to our clients with even more refined and exceptional craftsmanship.

As we face the competition from machine translation, we should view it as a catalyst for self-improvement. While efficiently using machine translation tools to enhance workflows, we must also harness human intelligence and creativity to meticulously review, refine, and perfect machine-generated translations, ensuring every translation we deliver to clients is flawless.

Colleagues, the curtain is about to rise on 2025. This is the stage for AiRui Translation and our opportunity to achieve greatness. As the lyrics of a song go:

“But I was born stubborn, like a blazing sun. I deliberately fly towards the direction against the wind, striving to soar. If the darkness dares to resist, I will be the light that tears through the night. I will bloom fearlessly on my own stage.
What mother said, I have never forgotten. Why did I fly to a distant place in the first place? After enduring so much ridicule, withstanding so many cold shots, and suffering so many wounds, I have become invincible. Resistance only makes me stronger. I will smash the wall of reality, carry my luggage and venture forth. I will keep moving forward step by step and never feel panicked.
The gaze I had when I was young, the warm moon outside the window. Now it shines on my face that has weathered many storms and become mature. The ideals I hold in my hands, bearing various gazes. Why do some people always persuade me to give up?
But I was born stubborn, like a blazing sun. I deliberately fly towards the direction against the wind, striving to soar. If the darkness dares to resist, I will be the light that tears through the night. I will bloom fearlessly on my own stage.”

We, the people of AiRui Translation, must embody this same stubborn spirit, bravely pursuing our goals in the journey of 2025. Let us face challenges with determination and confidence, and let AiRui Translation shine brilliantly in the vast universe of the translation industry.

Let us join hands, fueled by enthusiasm and unwavering belief, to embrace the challenges of 2025 and create a brighter future for AiRui Translation!

Thank you all!

◀️：Arrow Translations has long provided simultaneous interpretation services to the China Academy of Building Research (CABR)

▶️：Arrow Translations: Providing professional simultaneous interpretation services for the Xiangshan Forum, facilitating international security dialogue