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Entertainment And Media
Voice Performance Opportunities in China: Top Types of Voice Acting Jobs
The voice acting industry in China has seen tremendous growth in recent years, driven by the country's booming entertainment, gaming, and media sectors. From the global rise of animation and video games to the increasing demand for digital content across platforms, voice performers in China now have more diverse opportunities than ever before.
Whether you're interested in bringing animated characters to life, narrating a documentary, or voicing characters in popular video games, the landscape for voice actors in China is evolving rapidly. Below are some of the most prominent types of voice performance work currently in demand in the Chinese market.
1. Animation and Dubbing
In China, animation dubbing has long been one of the most recognizable forms of voice acting. Whether it’s for children’s programs, anime, or even adult-targeted animated series, voice actors play a pivotal role in bringing animated characters to life. Famous anime and cartoons, such as One Piece or Doraemon, have an immense fanbase in China, and the demand for talented voice actors to perform dubbing for these shows continues to grow.
Moreover, as the Chinese film industry continues to embrace international collaborations, voice actors are also called upon for dubbing foreign animated films and series into Mandarin. Big names in Chinese voice acting, such as Yang Tianxiang (known for dubbing Iron Man and Spider-Man), have helped elevate the professional standards of animation dubbing in China.
2. Advertisements
With the rise of digital marketing, voiceover work for advertisements has become an essential part of China’s vibrant advertising industry. From commercials on TV to digital ads on social media platforms like Weibo and Douyin (TikTok), voice artists are needed to deliver clear, persuasive messages that connect with the audience.
Unlike animation, advertisement voiceover requires a focus on authenticity and relatability to ensure the message resonates with diverse audiences across China. With advertising budgets increasing, especially for digital campaigns targeting younger generations, voice artists can find steady work with appealing rates in the commercial sector.
3. Video Games
The gaming industry in China is one of the largest and most influential globally. With major gaming companies like Tencent and NetEase producing top-tier video games, there has been a huge demand for voice talent to bring in-game characters to life. Video game voiceover opportunities in China span across various platforms, including mobile, PC, and console gaming.
As the industry grows, so does the need for professional voice actors to perform in high-budget games, ranging from fantasy titles to Chinese historical epics. Additionally, motion capture technology has opened doors for voice artists to not only provide voiceovers but also participate in motion performance to enhance the realism of video game characters.
4. Audiobooks
Audiobooks have rapidly gained popularity in China, fueled by the rise of platforms like Ximalaya and Lizhi FM, which offer thousands of audiobook titles. Whether it's novels, self-help guides, or educational materials, audiobooks provide voice actors with numerous opportunities. In particular, as more listeners embrace the convenience of audio content, there is an increasing demand for professional narrators.
Audiobook narrators in China often record multiple roles within a single book, showcasing their versatility in different genres. Well-known Chinese actors and popular bloggers also lend their voices to audiobooks, helping further grow this medium.
5. E-Learning and Corporate Videos
With China’s rapid shift towards online education, there’s been a significant rise in demand for voice artists to work on e-learning platforms and corporate training videos. From online courses to educational apps, voiceover artists are needed to provide clear and engaging explanations, making complex information more accessible to learners.
Moreover, companies in China increasingly rely on voice talent for corporate videos, from internal training modules to promotional materials aimed at both domestic and international audiences. The rise of video conferencing and online seminars also fuels the need for professional voiceovers in virtual presentations and training sessions.
6. Documentaries
Documentary films and series are also flourishing in China, especially with the success of nature documentaries and historical programs. Narration plays a critical role in documentaries, where the voice must inform, engage, and guide the audience through complex topics, all while keeping them captivated by the storytelling.
Chinese documentaries on platforms like iQIYI, Tencent Video, and Bilibili have garnered global attention, creating opportunities for voiceover artists to contribute to narrating various topics, from historical events to explorations of China’s vast natural landscapes.
7. Film Trailers
Although film trailers in China used to be dominated by deep male voices, recent trends have shown a shift toward a broader range of voice styles to cater to the growing diversity of the film market. Voice artists are now being sought to provide voiceovers for a variety of film genres—from action blockbusters to romantic comedies.
With the increasing influx of both domestic and international films, the demand for skilled voice actors to deliver engaging, impactful lines for trailers has soared. This is an area where a distinctive and compelling voice can truly shine.
8. Health and Wellness
In recent years, the health and wellness sector in China has exploded, particularly in areas like fitness, mental health, and holistic wellness. From guided meditations and fitness app instructions to motivational health videos, voiceover talent is needed to provide calming, motivating, and encouraging tones for listeners.
Whether it’s for mindfulness apps like Calm or fitness programs on Keep, the demand for soothing yet motivating voices in this sector is high. Voice actors with a warm, nurturing tone are especially in demand for this type of work.
9. Virtual Assistants
As technology evolves, virtual assistants have become an integral part of Chinese households, with voice-controlled devices like Xiao-i Robot, Xiaomi’s Xiao AI, and Baidu's DuerOS becoming more widespread. These virtual assistants require clear and precise voiceovers to perform tasks like answering questions, playing music, or giving directions.
If you have a clear, pleasant, and easy-to-understand voice, virtual assistant work may be an ideal option for you. Companies continue to seek high-quality voice talent to improve the user experience of their voice-controlled AI systems.
10. Public Announcements
From train stations to shopping malls, public announcements are part of daily life in China. Whether it’s guiding commuters through metro stations, giving safety instructions, or making general announcements at public events, the voice of a professional announcer is heard everywhere.
This type of work may not be as glamorous as dubbing for films or advertisements, but it plays a crucial role in keeping information flowing smoothly in public spaces. Those with a strong, clear voice and the ability to deliver concise, accurate messages are well-suited for this role.
