The future of E-Detailing: opportunities and challenges for Arrow Translation

Electronic detailing, or “e-detailing,” is a form of digital presentation by pharmaceutical companies to healthcare professionals to sell specific medicines. In the past, this information was mainly delivered through print, but now more and more companies are choosing to use mobile devices and websites to present it. At the same time, they are using gamification to enhance customer interaction and track customer learning progress.

Risks associated with electronic detailed presentations

The rise of electronic detailing has highlighted the importance of structured content and component content management systems (CCMS). Traditional tools such as MS Word, MS PowerPoint or Adobe InDesign often require manual copying of source materials when dealing with high-stakes content. This content must be accurate and mistakes can lead to legal action. Non-experts can introduce errors during the editing process, making the content grammatically and visually unacceptable.

Reduce risk with CCMS technology

Using XML structured authoring and CCMS to manage content can effectively reduce the above risks. Writers can link to approved source materials without copying, pasting and modifying. This approach ensures that expert-reviewed content can be inserted verbatim into the electronic detailed description, thus avoiding errors caused by non-expert changes.

CCMS improves the efficiency of electronic detailed presentations

Arrow Translation’s GlobalLink CCMS technology not only reduces legal risks caused by inaccurate content, but also improves the production efficiency of electronic detailed content in the following aspects:

1. Efficient Translation : Content created and stored in XML format can be translated more quickly, reducing time to enter foreign markets.
2. Separation of gamification logic : Gamification logic is separated from content, allowing software teams to focus on user experience. Content and logic can be developed in parallel, further shortening time to market.
3. Tracking capabilities : Content teams can identify which graphics and descriptions fail to capture customer interest and make adjustments accordingly.
4. Content reuse : Content built in GlobalLink CCMS can be easily reused in multiple forms such as emails, presentations, etc., avoiding the need to export content to different applications.

In short, CCMS is the ideal tool for efficient and simplified creation and management of e-detailing content. Please contact us for more information.

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