Multilingual SEO Services Boost Your Global Visibility

Our Comprehensive Multilingual SEO Services

Congratulations! Your website has successfully reached a prominent spot on search engine results pages. You are visible, you are being visited, and your competition is taking notice. Today, you’ve succeeded in the English-speaking market, and tomorrow you can expand globally. All you need to do is translate your already outstanding website into different languages, then sit back and relax as online visitors from around the world flock to your digital doorstep.

However, the reality is not that simple. Taking your website to different markets is just as challenging as it was when you first launched your site. If you want your website to succeed in international search, you must embrace this challenge. While English is undeniably the language of business, less than 27% of internet users speak English. Getting the language right is crucial not only for manners but for sales. According to research by Harvard Business Review, 56.2% of consumers stated that having information in their native language is more influential in their buying decision than price.

Multilingual SEO & SEM Translation Services

If you think of international SEO as just a straightforward translation task, you’ll fail. Cultural nuances, localized search terms, and relevant search engines all play a role in achieving success. Your strategy needs to consider all of these elements, and it requires both big-picture thinking and detailed technical knowledge. Unless you have the time and resources to manage it all, you’ll need a highly qualified partner.

Founded in 1999, we’ve grown alongside the internet, helping clients navigate fresh challenges as technology has evolved. Our wealth of experience enables our clients to increase their global visibility. We’ve worked with companies of all sizes, from start-ups to major global players, including Mattel, The British Council, GSK, and Hilton Worldwide.

Our multilingual SEO services can be broken down into four key areas:

Keyword Research

Without the right keywords, your website is like an empty theater with no audience. It’s unlikely that the search terms that worked in one language will achieve the same success when directly translated. While there are tools to identify the most popular search terms in different countries, it’s also important to understand the local online peculiarities. For instance, some European countries use English for certain categories, and online communities adopt their own linguistic shortcuts and search jargon. We’ll help you build a comprehensive map of the language your site needs to succeed in your target markets.

Website Translation

Once your SEO language is identified, the next step is to incorporate those keywords into your website through translation. We partner with thousands of skilled translators worldwide, many of whom have expertise in various professional fields. When we take on your project, we assemble a team that is fluent in your target market's language and equally adept at understanding your business’s language. They’ll help you create content or adapt existing content to ensure that your website is highly search-friendly.

Localization

Online success in China, for example, is dominated by local players like Alibaba. eBay, when launching in China, replicated the same exact website that had worked in Europe and the US. However, eBay failed to localize effectively, missing features that Chinese consumers valued, such as live chat and interactive graphics. As a result, eBay lost its competitive edge to Taobao, an Alibaba-owned website. We won’t let you make the same mistake. After translation, we’ll evaluate your website’s language and design to ensure that the user experience aligns with the expectations of your target market.

Technical Guidance

Despite what they may claim, Google is not the dominant search engine in every country. Before launching, you need to understand which search engines are most used in your target markets. Should you use country-specific domain names or subdomains for your site? What in-country links will have the most positive impact on your search rankings? If you’re familiar with SEO, you know that language is just one part of a bigger puzzle. Our team has worked on websites across nearly every country, and we can guide you through the technicalities of getting your site to the top in any market.

How to Implement Multilingual SEO?

When to Launch

Ideally, the best time to launch your multilingual site is once you’ve established a successful website in English. This way, you can ensure your website works properly, gather valuable user data, and know what works before expanding to other languages.

Platform Selection

A good content management system (CMS) should allow you to create multilingual versions of your site hosted on the same platform. This makes it easier to manage your websites, as any changes made to one version will be automatically reflected across all of them.

Domain Structure

Choosing the right domain structure for a multilingual site is critical:

Hreflang Tags

Hreflang tags help search engines understand which country and language a page is intended for. They prevent search engines from serving the wrong version of your page to users and can also specify default countries and languages.

Keyword Research

After completing your website translations, you’ll need to conduct thorough keyword research. A professional agency like ours has the expertise to ensure that the most relevant search terms are naturally incorporated into your website. Without this, you risk missing important keywords, especially if you rely on machine automation or plugins that can’t pick up on contextual search terms during translation.

Paid Search in Multiple Languages

A multilingual paid search campaign allows you to tailor your advertisements to specific markets based on their language, culture, and location. This means localizing ad copy, images, and other elements to suit the target market.

Why Choose Us for Your Multilingual SEO Needs?

We are trusted by leading global brands to manage their international website and SEO needs. Our trustworthiness comes from our years of experience and our commitment to delivering quality results.

• Extensive Experience
  Having been around since the early days of the internet, we’ve managed SEO projects in nearly every market, with deep knowledge of regional SEO practices.

• High-Quality Work
  While automated translation systems are increasingly common, we rely on human translators who understand the nuances of both language and business, ensuring that every project is handled accurately and efficiently.

• Strict Security Measures
  All our translators sign non-disclosure agreements (NDAs), and our workflows and management systems are encrypted and ISO-certified. We prioritize security at every step of the translation process.

Choose us for top-notch multilingual SEO services to increase your website's global visibility and ensure your brand’s success across international markets.

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