“It’s not personal; it’s business.”In today’s global marketing landscape, this well-worn adage should be turned on its head. Today, the most successful marketers understand that if it’s business, it must also be deeply personal.In China...

As globalization accelerates and multilingual interactions become more common, the demand for interpretation services is growing rapidly. Whether it’s a medical provider treating a Limited English Proficient (LEP) patient, a teacher meeting wit...

When people think of tabletop gaming, they often imagine classic board games like Monopoly or a group of friends playing games like Dungeons & Dragons around a table. However, the tabletop gaming industry has evolved far beyond family game...

LearningInterpretation is the act of rendering speech into a different language. It can be done on-site or remotely, and in consecutive or simultaneous mode:Consecutive Interpretation:In consecutive interpretation, the speaker pauses at regular ...

Closed captions (CC) were originally designed for individuals who are hard of hearing (HOH) or deaf, but their use has expanded far beyond this group. In the media and entertainment industry, closed captions differ from subtitles as they n...

In today's world, we are more globally interconnected than ever before. The demand for international content has skyrocketed, prompting the need for effective media localization. One of the key considerations in this process is the method...

As the global marketplace becomes increasingly integrated, companies are finding it easier than ever to reach customers worldwide. However, the challenge now is to establish long-lasting connections and ensure that customers in different market...

In the rapidly changing government landscape, where policies are continuously evolving and communication is key, reaching diverse populations presents a fundamental challenge. For nearly three decades, TransPerfect's Government Services Group ...

Over the years, I've worked on casting voices for many iconic characters, from cartoons to blockbuster film franchises. I developed a methodology for dubbing actors globally to replicate these famous voices as closely as possible. However...

In today’s rapidly evolving financial landscape, data-driven decision-making has become essential for financial institutions in China. With increasing competition and a growing demand for more personalized services, financial organizations are se...