The power of video content: an essential part of your marketing strategy in 2024

Many companies are developing marketing strategies, and more and more companies are beginning to pay attention to video. Video is used in various channels and has been proven to be one of the media forms with the highest conversion rate.

If you’re looking to fill gaps in your content plan for next year, video could be just the key ingredient you need to boost not only engagement, but conversions and return on investment (ROI).

We’ve compiled 15 statistics that show the impact of video content and how to optimize it.

Video content is crucial

• Marketers who use video grow revenue 49% faster than those who don’t.
• Embedding a video on your landing page can increase conversion rates by 80%.
• By 2024, 82% of internet traffic will come from online video consumption.
• 87% of video marketers say video delivers a positive return on investment.
• Videos that are 2 minutes or less receive the highest engagement.

How do people watch video content?

• Consumers retain 95% of the information they receive via video.
• 72% of consumers prefer to learn about products or services through videos.
• Users spend 88% more time on websites that include videos than on regular websites.
• Adding the word “video” to your email subject line can increase open rates by 6%.

Ensure a friendly video viewing experience

• More than 75% of videos are played on mobile devices.
• 92% of consumers watch videos on mute, so be sure to provide subtitles.
• 75% of users prefer to watch in horizontal mode on mobile devices, while 25% prefer to watch in vertical mode.

Close to the language of customers

• Almost 90% of consumers would not consider purchasing products from an English website if they do not understand or cannot read English.
• 75% of Internet users prefer to read product information in their native language.

By paying attention to these statistics, you can better leverage video content to drive your marketing strategy and achieve your business goals.

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